37 years of marketing experience, so you don’t have to spend years and money learning what already works.

Your Marketing Leadership Partner

Small and medium sized businesses and non profit organisations struggle with marketing not because they lack ambition, but because they lack senior marketing leadership.

Strategy is unclear, execution is scattered, and no one owns results. I solve this by offering flexible marketing leadership from mentorship to fractional CMO to a full-service on-demand marketing agency, tailored to your specific needs and budgets.

Services

  • Built for early-stage founders who need clarity before scale. This is hands-on senior marketing guidance to help you make the right marketing decisions early. You get four focused sessions every month, direct WhatsApp access, and support on positioning, brand narrative, agency selection, and prioritisation, so you do not waste time or money. Engagement is a monthly retainer with a three-month minimum.

  • Designed for growth-stage companies that need experienced marketing leadership without a full-time hire. I work as your virtual CMO, owning strategy, roadmap, team leadership, campaign performance, and board reporting.

    I build and stabilise your marketing function, sharpen positioning, lead the go-to-market strategy, and manage budgets and vendors. Engagements typically run for 6 to 12 months.

  • For businesses that want end-to-end marketing execution with clear accountability.

    We deliver brand strategy and positioning, content and storytelling, digital campaigns, visual storytelling through films and photography, and integrated marketing programs.

    What makes us different is simple. Strategy and execution sit together, storytelling is at the core, and we bring access to a tried-and-tested on-demand marketing team.

    Engagements will be on an annual retainer basis.

Meet The Founder

I’m Sanjay Mudnaney.

I bring over 37 years of hands-on experience in marketing and communications, having led functions across large organisations, global brands, and startups. I built India’s first integrated marketing company with presence in over 120 markets and co-founded a payments startup, experiencing the founder journey first-hand.

Over the years, I’ve mentored many small business founders and currently work as a fractional CMO with a few select organisations.

A consistent strength across my career has been building clear brand narratives helping founders make sense of complexity, align teams, and communicate with clarity and confidence.

I’m a storyteller at heart, a published author, songwriter, and filmmaker, deeply curious about AI and how it’s reshaping marketing and communication. I’ve built communities and spent long hours cycling practices that reinforce patience, resilience, and reflection.

All of this shapes how I listen, think, and support founders through uncertainty.

Your Questions, Answered

  • A consultant typically delivers a strategy document and leaves. A Fractional CMO stays involved as part of your leadership team—developing strategy, managing execution, leading your team, and being accountable for results over time. I’m in the trenches with you, not just advising from the sidelines.

  • A full-time CMO in India with senior experience, costs ₹60-80 lakhs annually plus benefits. A Fractional CMO gives you senior leadership at a fraction of that cost, typically saves you 50-70% of a full-time salary, with the flexibility to scale up or down as needed. You get the expertise without the full-time commitment.

  • Tight budget, you’re doing marketing yourself: Mentorship.

    Need senior leadership: Fractional CMO.

    Need full execution without hiring: Agency services.
    Not sure? Let’s talk, and I’ll help you figure out what makes sense for your stage and needs.

  • Absolutely. Many clients start with mentorship as they build a foundation, then transition to a Fractional CMO and agency services as they scale. We adjust the engagement as your needs evolve.

  • "I feel incredibly fortunate to have Sanjay sir as a mentor"

    —Poonam Kanodia, Founder Newsipik 

  • "Sanjay is a great brand strategist with the ability to help you get your story heard.”

    —Sam Singh , Shipley Managing Partner

  • "It's great to have Sanjay as a Sales and Marketing Strategist."

    —Dr Pramod Tripathi , Founder at Freedom From Diabetes

  • "You cannot regret engaging Sanjay in his capacities of storyteller, brand builder and marketing alchemist."

    —Nithya Shanti , Public Figure

  • "I know Sanjay Mudnaney as a highly talented and innovative marketing and communications professional and also a good human being. goes here

    - Ashank Desai , Co-Founder at Mastek , Past Chairman NASSCOM

  • “For a founder, it is always overwhelming, and that makes decision-making a bit challenging. With Sanjay, my confidence and comfort levels have immensely improved, and that's a big deal.”

    - Rakesh Jain , All Things D2C

Storyteller.Songwriter.Author

I am a storyteller at heart. I express my ideas through storytelling, writing, songs, poems, books, and podcasts drawn from lived experience. Several of my original songs have gone viral. I have authored and published five books available on Amazon and host The Second Act podcast on YouTube, where I explore reinvention, purpose, and creative living.

Let’s Bring Your Vision To Life

Ready to explore the possibilities? Contact me for a discovery call, and together we’ll outline a path that transforms your marketing challenges into growth opportunities.